Use elements from real life in your design

When designing a web site, a great idea to make the design unique is to use elements from real life, such as nature, instead of going for the standard "Web 2.0" style. That will make your web site stand out, and when done properly, can look great.
A good example is Go Glamping. They use trees in the header, and a wood texture for the background, which give the site a great feeling.

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