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Anonymous's picture

More tips:
One page, one focus. That means one idea or call-to-action per page. Not 6. Not even 3. Just one.

Your audience is already multi-tasking (spouse, dog/kid,phone, tv, boss). The last thing they need is a page of mixed and undifferentiated choices. Sure they want some choice, but presumably you provide that with clean, simple navigation. You still need to point them in the most logical direction.

Study posters and billboards. The most striking ones use the simplest composition.

Edit like a Visigoth. Make every element earn its place on the page. Or delete it.

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